Hello growth obsessed people and welcome back to GROWTH INSIGHTS! You’re in for a treat as the third instalment of this jam-packed series is categorically brimming over with the latest tools, articles, books, tactics and tips - so sit back, relax, and brace yourself for maximum growth impact!
This episode is all about paid social, teaching yourself machine learning and of course, a little bit of VR to wrap things up.
As promised, a new Growth Insights video will be published every two to three weeks, so make sure to subscribe to our YouTube channel to keep up to date!
We’ll kick of this episode with some Paid Social.. This week’s tool is called AdJelly and it’s a collection of all online ad sizes - bookmark this free tool right away and there’ll be no more sifting through the mental maze of ad sizes online - it’s all here!
Now let’s continue with some social media.. Thanks to Abdul for recommending...
Tool #2: postintelligence.ai
Use this tool to connect your Facebook and your Twitter posts and watch as it analyzes your engagement stats based on those posts and recommends content you should post
It also scores the posts you’re actually about to share which is pretty nifty! We’re currently testing it for effectiveness over time so stay tuned for the results
Tool #3: grademyads.com
Quentin shared this little gem that rapidly grades your Facebook ads on consistency, quality, effectiveness and budget.
Even if the results are not perfect and super specific, it does gives you some low hanging fruits you can pick up if you don’t have time to dive deep into your data.
Tool #4: crayon.co
Cool, now let’s spy on some competitors! Big thanks to Stefan for sharing this insanely cool tool.
Crayon.co allows you to review the landing page changes of most companies, notably your competitors, and get notified any time they make changes to their websites - which is great for inspiration and competitive analysis.
Now for some practical tools to help you find the best articles to read online. *Pssst* this might be how we find resources for our essential readings..
The first of our nifty article finder tools is called PaperBot.
With Paperbot you can add it to the Slack channels where you share the most links and it will neatly organise them for you.
P.S. If you want to build your own bot, you actually don’t have to build it from scratch anymore. Motion.ai have built this botstore that allows you to buy bot templates to get you started quicker.
But back to finding top quality articles with..
For those that like to read a bucketload of top notch articles, Zest.is will be your new best friend. Zest is a chrome plugin that has surprisingly good content as it’s hand picked for digital marketeers.
Got great content, optimised copy, an amazing landing page but still missing something? Uigradients.com is a free library of gradients that you can use for your ads, articles, headers, landing pages or whatever you need to jazz up with some top quality visuals.
Oh, and if you wanna take things one step further…
Aaand let’s move on to some reading.
Well…you’re wrong. It’s one of our best reads this year.
If you don’t have time to read it, never fear as we’ve picked the best parts so check below..
Jeff tells us that he thinks data driven is great, but for the sake of speed: most decisions can be made with 70% of the information you wish you had. The secret to failing fast is actually rapid course changing.
Being wrong is cheap, being slow is absolutely deadly.
Also, this is totally in line with this post we wrote about why your experiments should last 2 weeks maximum.
Otto, a major German e-commerce company is using an AI algorithm to predict with 90% accuracy what products will be bought within 30 days, and hasn't (yet) fired anyone.
It analyses around 3 billions past transactions and 200 variables (things like past sales, searches on Otto’s site and weather information) to predict what customers will order one week before they actually order it.
Amazing, right?! Read the full article here.
Watch this #1
Our favorite part was at the end of the talk, during the Q&A, when Stuart Frisby says they don’t actually store AB testing learning too rigorously, because most of them will end up being wrong when tested again later.
Now. Speaking of data analysis…
If you want to dive right into the world of machine learning but just aren’t sure where to start, stay reading because our resident growth hacker Teja has come to the rescue.
She shared this super useful article which ranks a bunch of data science courses and tells you which are the best and where to start.
Of course, once you’re done with this course you’ll understand our buzzword of the month a little bit better..
Drum roll please for our *BUZZWORD OF THE MONTH*
Have you ever heard of the famous “Move 37”?
If not, you can read about it in this article or you can keep on reading here..
Move 37 was a somewhat scary moment that took place on the 11th of March when Google Deepmind's AlphaGo made a move that no one could predict during a game of Go against champion Lee Sedol.
A move that onlookers thought to be a mistake turned out to be a strategic one that secured AlphaGo’s victory - a move that has been now hailed as one that ‘redefined the future’..
But enough about the (scary) future of machine intelligence, let’s jump right back to our reading.
We spend a lot of time in google sheets… like a lot, so we took an hour and went through all the add-ons, and these were our two favourites:
Supermetrics is a really practical tool you can use to import all of your business data into a single Google Sheets. You can import your Google Analytics, Moz data, social networks (Facebook, Twitter, YouTube, etc.)
AylienText Analysis allows you to analyse and summarise text.
You can analyze its sentiment, find concepts and individual entities inside text - it’s basically a really cheap way of doing natural language processing.
And now, let’s take a look at some recent updates from our favourite tools.
Hotjar now has a great new function that allows visitors to highlight and give feedback on specific parts of the website.
Mixpanel also just launched Signal which allows you to run correlation analysis of events that are correlated to retained users.
Buffer now lets you create different content, depending on which social media platform you’re posting to. So you can have one post for Linkedin, one post for Facebook and a different post for Instagram, all scheduled at the same time.
Speaking of content for Social Media, video and moving images are the next big thing… And GIFs are the new norm right?
So thanks to Stefan for recommending this tool from Giphy.
We’ve tried a bunch of animated gif creators, but this is currently the best GIF maker around - plus the UI is absolutely to die for.
With this tool you have some cool export options - the only minus point is that it’s just available on Mac.
So, if you’re a PC user we recommend LICEcap which is a pretty good alternative.
..Not truly convinced that you need to take your gifs to the next level?
We really think you should, and this article tells you why.
And thus comes the end of the instalment of Growth Insights - and what better way to end than with our tri-weekly book recommendation?
Now Austen, along with Vin Clancy have come out with a book called “Secret Sauce” which you can buy here, and we really highly recommend it.
And now to actually finish, we’ve saved the best for last..
Watch this #2
If you haven’t seen it yet, “Black Mirror” has nothing on the stuff that Facebook’s working on at the moment! Watch this video on the future of social interaction with humans - your mind will be literally be blown.
That’s it for this week! If you like the content, don’t be afraid to subscribe to our youtube channel here. Also you can leave comment if you have any other tools that we have should talk about, and we will be back really, really soon.