The Growth Insights series is our new jam-packed, fast-paced video format in which we’ll introduce you to the Growth Tools, Tactics, Articles, and Growth Hacking Secrets for 2017. This is your chance to dive into the brains of our growth team.
In this first video, David runs us through some articles, tools, books and events that have dazzled our team.
Growth Hacking Secrets for 2017 - Our favorite Growth Tools:
Sentient.ai - “It’s not AB - it’s AI”
This tool is an Artificial Intelligence backed AB testing software.
How you can use it: Basically you come up with ideas, you code it into the front end, and then it does the rest for you!
Want a more technical definition? It allows massive multivariate testing using a Bayesian approach and it determines which variations have the ‘best genetic material’.
The downside: You’re going to need at least 3000 conversions per month for this to be usable on your website.. And if you don’t reach that number - it’s back to manual AB testing for you!
GMass - Warning: This one’s slightly on the ‘black-hat’ side of things..
What is it? Super sneaky tool that lets you automate cold emails and does mail merge directly from your Gmail account.
You can reach out to people without setting up a difficult new tool. GMass is also great for testing whether a cold emailing strategy is right for you!
Goodemailcopy.com - Does what it says on the box!
How to Use: Search by keyword or choose a tag relevant to the copy you want and watch this tool work its magic. You’ll see some great examples of good copy that you can take “inspiration” from..
AdParlor - Major time saver!
This tool allows you to preview your ads across all major social networks before you launch them - and best of all it’s FREE!
Amplitude.com - The saviour of events-based analytics
What else is new? Amplitude have integrated SQL queries automatically. Now you can easily filter things like
- Lifetime value
- Average revenue per user
- Country, gender, age
- Utm source
- Referring domain
If you’re making landing pages, new features etc, then this plugin can help you test responsiveness on every possible device.. and for free.
LinkMiner - The broken link detector
This chrome extension lets you identify broken links on other people’s websites and more importantly - how many backlinks are pointing to that broken link.
The benefit: Once you identify broken backlinks on a website, you can offer to repair those backlinks with links to similar content on YOUR website.
SeedKeywords - The latest tool for keyword research
Find valuable keywords, with a little help from your friends. Simply create a search scenario and ask your contacts to type in the keywords they would use to solve it.
Dexi.io - Extract, enrich, connect!
Dexi is a new web scraping and automation tool that works on almost all websites. It’s super simple to set up and will get you good results in minutes!
Growth Hacking Secrets for 2017 - And now on to the READING…
This info-packed white paper focuses on retention. Amplitude’s webinars were already powerful, but this playbook is next level information!
Chatbots are taking over the world!
But thankfully we found this article to explain WHY they’re disrupting best practices, and HOW to leverage Chatbots to an even higher extent.
Machine Learning is Good News for us Marketers - Read article here
The Simple Economics of Machine Learning - Read article here
Preparing for the General Data Protection Regulation (GDPR) - 12 steps to take now
EU privacy laws are about to get a whole lot stricter and you won’t want to be in the dark about what you can and can no longer do with personal data.
FaceBook Ad Categories - full list
‘People who fake-text when in awkward situations’ is an audience category on Facebook - that and 52000 others!
Other things that got us all hot and bothered this week
- Bubble.is opened their plug-in sections - meaning heaps of new integrations
- CodeFree.co built an Uber app on Bubble
- Conversion XL Live is coming up this April!
*Oh and by the way, we can get you in on the action at CXL at a discount.. Just enter the promotional code ‘growthtribe’ at the checkout to get a sweet $200 off the ticket price!*
Growth Hacking Secrets for 2017 - Let’s finish with a book
And not just any book.
Pre-suasion is all about priming customers to actually be persuaded - we can’t recommend it enough!
So that’s it for our Growth Hacking Secrets for 2017 - Growth Insights Video #1!
Always be Learning!