How to Build and Evolve a Holistic Growth Strategy

  Are you starting a new role as head of growth? Congratulations! Or are you a company, looking to dedicate someone to implement and oversee a growth strategy? Great! It’s a good idea to understand what you’re getting into, this way expectations are reasonable and the outcome more favourable.   The general idea seems to be that growth hackers/marketers make magic happen. That after investing a small amount of time and with limited resources, they find a trick that changes everything and leads the company to the holy grail: exponential growth. Sounds amazing right? Sometimes it is the case.. but what usually happens is that small wins, together, amount to great results. In order to identify these small wins, you need a growth strategy. And the
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Growth Marketing Tools, Techniques & Secrets for 2017 – Growth Insights #3

Hello growth obsessed people and welcome back to GROWTH INSIGHTS! You’re in for a treat as the third instalment of this jam-packed series is categorically BRIMMING over with the latest tools, articles, books, tactics and tips – so sit back, relax, and brace yourself for maximum growth impact! This episode is all about paid social, teaching yourself machine learning and of course, a little bit of VR to wrap things up. As promised, a new Growth Insights video will be published every two to three weeks, so make sure to subscribe to our YouTube channel to keep up to date!     We’ll kick of this episode with some Paid Social.. This week’s tool is called AdJelly and it’s a collection of all online
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Growth Hacking Secrets for 2017 – Growth Insights Video #1

The Growth Insights series is our new jam-packed, fast-paced video format in which we’ll introduce you to the Growth Tools, Tactics, Articles, and Growth Hacking Secrets for 2017. This is your chance to dive into the brains of our growth team.   We’ll publish a new Growth Insights video every 2 to 3 weeks so be sure to subscribe if you don’t want to miss out on the most relevant developments in regards to all things growth     In this first video, David runs us through some articles, tools, books and events that have dazzled our team.   Growth Hacking Secrets for 2017 – Our favorite Growth Tools:   Sentient.ai – “It’s not AB – it’s AI” This tool is
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Top 15 Graphs (and Images) to understand Feb 2017

If you missed previous editions here they are: Top graphs of 2016 | Top graphs of Jan 2017 At Growth Tribe we’re obsessed with data. Here’s a roundup of the top graphs and images that got my attention in Feb 2017. 1. This is how many days a year you have to run experiments (Source: https://www.linkedin.com/pulse/why-90-your-experiments-shouldnt-last-longer-than-2-weeks-growth ) 2. It’s official.. our attention spans are affecting everything Yeah this isn’t a graph, but this says a lot about us. Your clients, customers, visitors have very short attention spans. (Source: http://www.usatoday.com/story/sports/nba/2017/01/13/nba-shortening-games-millennial-attention-spans/96535434/ ) 3. Big kids don’t go outside anymore Admit it… neither do you 😉 This is what big kids do during their summer break. (Source: https://www.reddit.com/r/dataisbeautiful/comments/5ryrqd/time_spent_on_electronic_versus_outdoor/?st=IYW2V35U&sh=d2ca83bf ) 4. This guy tracked all his
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Why 90% of your experiments shouldn’t last longer than 2 weeks

  (If you’re too lazy to read.. tl;dr Experiments should be time-boxed to 2-weeks and to 1-month for larger or more rigid organisations.)   Time-boxed experiments We run our company with an experiment-driven approach. I also like to call it an “evidence-based approach”. We treat almost everything as an experiment: New business models Hiring Customer acquisition Referral programmes New pricing models Conversion rate optimization Revenue models* New products* *Note: It might seem impossible to test something like a new revenue model or new products in 2 weeks. We often rely on early signals (also know as early indicators) to validate the riskiest aspects of new ideas. Of course this sometimes leads to false positives or false negatives, so experiments that rely
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Growth Tribe 4: Meet The Start-ups

GrowthTribeAcademy

So we’ve recently kicked off our 4th Growth Tribe Academy, introducing 18 high-potentials to the world of Growth Hacking! This year six local start-ups have come on board to welcome our candidates in teams of 3, to grow their companies. Travel, fitness, even home brewing, we’ve got startups from so many exciting different industries. What these startups have in common though is their insatiable lust for new practices and willingness to try something different. Let’s take a look at the future industry leaders our Academy candidates will be working with:   CAMARILLA – The world’s smallest social network! Say bye to like, comment & follower hunting! Camarilla, just recently launched, has introduced the world’s smallest social network. 15 people, that’s
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Tribe Expert Interview Series #2 | Harmen Visscher

Ever wondered how Catawiki grew so fast?! 45000% in 4 years…! Last week Thursday we hosted the 1st Growth Hackers Amsterdam Meetup at our brand new space, the Growth Tribe Campus. As if that weren’t special enough, we were also beyond ecstatic to welcome Catawiki’s CMO, Harmen Visscher. He managed to squeeze us into his packed calendar for the talk and even had time for a beer while talking with our applicants about tools and hacks. In a jam-packed room, Harmen spoke about Catawiki’s early beginnings as a special object auction house, their growth strategy and the ability to enter new markets within a few days. Before the meetup kicked off, we dwelled on the usual stuff we’re obsessed about:
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Tribe Expert Interview Series #1 | Bob Jansen

September 5th marked the official kick-off of the 3rd Growth Tribe Academy! We are beyond excited for the new batch of young professionals, new exciting startups and the absolutely amazing guest lectures that we’re about to witness. Growth Tribe is proud of bringing in truly inspiring people in the past: masters of their craft, natural educators and simply awesome people to learn from. This time is definitely not an exception… On the very first day, we had the pleasure to listen to Bob Jansen, founder of FirmHouse and Skill Nation. Bob gave an amazing talk on the Lean Startup and Experiment Design. He also shared the story of how he and his team scored big (400,000+ leads kind of big) during the
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Growth Tribe Academy #3: 8 Startups Take The Stage

Growth Tribe Academy

Wondering who the 8 startups are that start our 3-Month Growth Hacking Academy? No, Yes? Buckle up, then! Cause this 3rd Growth Hacking Academy is ready to kick off with a bang. We have more applicants, more startups and a brand new office. You’ve already read about our eager participants in our last blog and if you didn’t (not judging) you can still catch up here. We’ve got eight startups who are hustling to become the biggest player in their field and you may know one or two so get ready for the breakdown. BUT first… Let’s talk about little (read: BIG) changes… Each startup will have an in-house employee that will be joining the Growth Tribe Academy. As we
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Growth Tribe Academy #3: The Countdown Has Begun

Growth Tribe Academy 3

It’s that time of year… In precisely 10 days, the Growth Tribe Academy will open its doors to the 3rd batch of growth hustlers! And boy, what a batch we have this time! BUT FIRST: a bit of reflection.   1st Growth Tribe Academy The first academy quickly became a massive hit right after we announced it. We received a whopping 885 applications, out of which 420 made it to the second round. The applications came in from all around the world: Europe, the USA, Russia and 43 countries in total including Singapore, Iran, Argentina, Latvia and Serbia. In the end, we selected the cream of the crop: 21 amazing marketers, coders, designers and data scientists that were ready to embark
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Are You The Growth Hacking Consultant / Practitioner Ready to Educate the Next-Gen of Growth Hackers?

If giving delicious AND nutritious workshops, teaching, digital marketing and public speaking don’t turn you on and you’re not experienced in digital marketing / growth hacking, don’t bother reading the rest..just close this page. <pause> <pause> You’re reading on, awesome!   Do you want to come and support us as we deliver amazing action-packed growth hacking workshops in the Netherlands and across Europe for startups, freelancers and corporates? We’re on a mission to make startups and everyone else thrive in a way they haven’t seen before. So if you wanna be part of laying the foundation for the skill that everyone’s looking for, you’ve stumbled upon the right job post. If this describes you: No-bullshit mentality, awesome speaker, loves to
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Top 20 Giggle-Inducing Tweets From The 1st Growth Tribe Academy

Growth Tribe Academy

Twitter feeds can be so addictive… Especially when you have such an interactive audience… <Looking at you>. We managed to scroll all the way to October, 2015. Some of the tweets cracked us up, so we decided to share them with you. Some of them are noteworthy, some of them are funny and some of them made us go “wha?”… So to make this intro short, we give you our Top 20 Giggle-Inducing Tweets from the 1st Growth Tribe Academy! (that was a mouthful…) (1) (2) (3) This picture bugs me… Get it? #dadjokes (4) (5) (6) (7) (8) Work hard – party harder, am I right? (9) (10) Amen. (11) (12) Ping. (13) You gotta have your priorities straight. (14) (15) (16)
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Nobody Cares About Your Marketing Degree

Marketing Degree

  Web-scraping ring a bell?   Any idea what an actionable Google Analytics setup looks like?   Have you tried implementing Segment?   How many A/B tests have you run in your career?   Can you query a database without relying on a developer?     —–   Now. We see this developing into two scenarios:   1. You answered all of these without skipping a heartbeat. In this case, we don’t wanna jinx it, but we might have a potential growth hacker on our hands… Stay right there! Don’t move. We’ll send someone to get you.   2. You don’t know what any of those words mean… but guess what? That’s ok too.   Here’s a controversial statement for
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“If you move – you grow. It’s f*cking hard, but it works.”

Startup Growth

Founding a startup in today’s oversaturated market is hard. Figuring out startup growth is even harder. Your genius product is far from enough to make it in today’s tech jungle. It’s the magic you choose to add to it that’ll make the difference. We brought TransferWise and Stripe’s growth experts in to deliver their “How to rock the startup scene 101s”.   Here’s how these bad-boys deal with startup growth.   If you can’t be bothered to read, these are for you:   Now.   Growth Tribe brought these two rockstars to Amsterdam’s growth hacking scene for a fun yet insightful evening of conversations on startup growth, culture, mission, innovation and other cool stuff.   But who are these people?  
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Are you the Execution-Driven, Meticulous Operations Chief that Growth Tribe’s looking for?

If planning, schedules, structure, organization and hustle don’t turn you on, don’t bother reading the rest and close this page. <pause> <pause> You’re reading on, awesome! If you’re also looking to join a kick-ass team of masterminds with an unmistaken mission to build Europe’s smartest Growth Hacking Academy… Growth Tribe could be THE place for you! As Operations Manager of Growth Tribe you’ll be responsible for managing resources, planning and overseeing our entire delivery process. Also, curriculum creation, execution processes, ensuring and facilitating effective team communication and collaboration will be on your pledge.   Growth Tribe Is… ..Europe’s first Growth Hacking Academy! We’re backed by the Universities of Amsterdam (UvA, VU, HvA), Amsterdam Center for Entrepreneurship (ACE), Facebook, Peak Capital
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Are You The Whiz-Bang Content Marketing Intern Growth Tribe’s Looking For?

Are You The Whiz-Bang Content Marketing Intern Growth Tribe’s Looking For? If Copy, Digital Media, Blogs, Infographics, Articles and Videos don’t turn you on, don’t bother reading the rest and close this page. <pause> <pause> You’re reading on, awesome! Do you want to come and support us for at least 6 months and soak up all the knowledge you can? We’re on a mission to make startups and everyone else thrive in a way they haven’t seen before. So if you wanna be part of laying the foundation for the skill that everyone’s looking for, you’ve stumbled upon the right job post. If no-bullshit mentality, voracious learner, humble personality, self-ironic, risk taker, analyst, creative describes you…then you’ve definitely come to the
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A Big Thank You To Growth Tribe’s Expert Power-Session Speakers

  BOOM! Our 1st Growth Tribe Academy came to an end within a blink of an eye. The experience was amazing both to us and our participants. Energy was sky-high, motivation never fainted and group dynamics were uplifting! Not to mention all the wins we gained for the participating startups… Evening sessions were part of our curriculum. We brought in experts from all fields…18 individuals & duos came over to make their kick-ass knowledge & skills available to our participants…So here’s a big shout out… See what we were up to in the evenings, what we learned and who the masterminds were teaching us.   Bob Jansen – Experiment Design  Designing experiments is a cornerstone of any effective growth hacking process.
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