Growth Marketing Tools, Techniques & Secrets for 2017 – Growth Insights #3

Hello growth obsessed people and welcome back to GROWTH INSIGHTS! You’re in for a treat as the third instalment of this jam-packed series is categorically BRIMMING over with the latest tools, articles, books, tactics and tips – so sit back, relax, and brace yourself for maximum growth impact! This episode is all about paid social, teaching yourself machine learning and of course, a little bit of VR to wrap things up. As promised, a new Growth Insights video will be published every two to three weeks, so make sure to subscribe to our YouTube channel to keep up to date!     We’ll kick of this episode with some Paid Social.. This week’s tool is called AdJelly and it’s a collection of all online
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Growth Marketing Tools, Techniques & Secrets for 2017 – Growth Insights #2

Welcome back to our GROWTH INSIGHTS series! In this video and blog series we’ll take a look at the latest tools, techniques, trends, articles and more that have gotten our team and community all hot under the collar these past few weeks..   This episode is all about untapped channels, psychographic personas, growth hacking tools and of course a little bit of AI. As promised, a new Growth Insights video will be published every two to three weeks, so make sure to subscribe to our YouTube channel to keep up to date!   …….. Let’s kick off with some traffic generation channels! We know that channels decay over time, they become more expensive and saturated as consumers develop a stronger
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‘Lean’ On Yourself: Experiment Your Way To An Awesome Life

A scientific and practical approach to getting the most out of your life   Of course, we all want to live an awesome life. But most of us are so comfortable in our everyday routine that we often don’t fulfil our potential. The reason why we don’t push ourselves to be better than average could be because of lack of perseverance, avoiding failure or a lost sense of urgency. Our time is valuable. Life is too short to be mediocre. And everyone knows that stagnation means decline. In order live a better life you must become the best version of yourself. But how? Here is a funny thought: what if you would live life like a startup? It may sound
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How To Build a Back-End in 1 hour, spending 0$, without coding skills.

I recently applied to the 4th edition of the Growth Tribe Academy, a 3-month full-time course where you can learn Growth Hacking in Amsterdam. During the selection process, I was given a Challenge in order to test my execution power. I chose to challenge myself on preventing cyberbullying (all the topics were about good causes, btw you can apply this on your own project as well if what you need is to match users’ profile and put them in contact). I did some research and talked with some people who manage Facebook groups against cyber bullying and I realised that it’s not only about photo leaks of V.I.P.s. In fact, cyberbullying it’s way bigger than that. This is a real
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The 3 Most Powerful Ways to use Videos for Retargeting

Video has taken online marketing by storm – more and more marketers are becoming aware of this powerful content format and are quickly hopping on board the video trend. But you’ll have to do more than just producing videos to realise its full potential.     Why should you be using videos you ask? According to Adobe, shoppers that view videos are 1.81 times more likely to purchase than non-video viewers. Using Videos for your retargeting campaigns can therefore be very effective and offer you to target a bigger audience and get the most out of your video content. Not only Facebook offers awesome Video Retargeting techniques, awesome results can also be achieved with Wistia and YouTube, which we introduce
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Growth Hacking Secrets for 2017 – Growth Insights Video #1

The Growth Insights series is our new jam-packed, fast-paced video format in which we’ll introduce you to the Growth Tools, Tactics, Articles, and Growth Hacking Secrets for 2017. This is your chance to dive into the brains of our growth team.   We’ll publish a new Growth Insights video every 2 to 3 weeks so be sure to subscribe if you don’t want to miss out on the most relevant developments in regards to all things growth     In this first video, David runs us through some articles, tools, books and events that have dazzled our team.   Growth Hacking Secrets for 2017 – Our favorite Growth Tools: – “It’s not AB – it’s AI” This tool is
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Top 15 Graphs (and Images) to understand Feb 2017

If you missed previous editions here they are: Top graphs of 2016 | Top graphs of Jan 2017 At Growth Tribe we’re obsessed with data. Here’s a roundup of the top graphs and images that got my attention in Feb 2017. 1. This is how many days a year you have to run experiments (Source: ) 2. It’s official.. our attention spans are affecting everything Yeah this isn’t a graph, but this says a lot about us. Your clients, customers, visitors have very short attention spans. (Source: ) 3. Big kids don’t go outside anymore Admit it… neither do you 😉 This is what big kids do during their summer break. (Source: ) 4. This guy tracked all his
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Why 90% of your experiments shouldn’t last longer than 2 weeks

  (If you’re too lazy to read.. tl;dr Experiments should be time-boxed to 2-weeks and to 1-month for larger or more rigid organisations.)   Time-boxed experiments We run our company with an experiment-driven approach. I also like to call it an “evidence-based approach”. We treat almost everything as an experiment: New business models Hiring Customer acquisition Referral programmes New pricing models Conversion rate optimization Revenue models* New products* *Note: It might seem impossible to test something like a new revenue model or new products in 2 weeks. We often rely on early signals (also know as early indicators) to validate the riskiest aspects of new ideas. Of course this sometimes leads to false positives or false negatives, so experiments that rely
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Growth Tribe 4: Meet The Start-ups


So we’ve recently kicked off our 4th Growth Tribe Academy, introducing 18 high-potentials to the world of Growth Hacking! This year six local start-ups have come on board to welcome our candidates in teams of 3, to grow their companies. Travel, fitness, even home brewing, we’ve got startups from so many exciting different industries. What these startups have in common though is their insatiable lust for new practices and willingness to try something different. Let’s take a look at the future industry leaders our Academy candidates will be working with:   CAMARILLA – The world’s smallest social network! Say bye to like, comment & follower hunting! Camarilla, just recently launched, has introduced the world’s smallest social network. 15 people, that’s
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Tribe Expert Interview Series #2 | Harmen Visscher

Ever wondered how Catawiki grew so fast?! 45000% in 4 years…! Last week Thursday we hosted the 1st Growth Hackers Amsterdam Meetup at our brand new space, the Growth Tribe Campus. As if that weren’t special enough, we were also beyond ecstatic to welcome Catawiki’s CMO, Harmen Visscher. He managed to squeeze us into his packed calendar for the talk and even had time for a beer while talking with our applicants about tools and hacks. In a jam-packed room, Harmen spoke about Catawiki’s early beginnings as a special object auction house, their growth strategy and the ability to enter new markets within a few days. Before the meetup kicked off, we dwelled on the usual stuff we’re obsessed about:
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What’s a Growth Team and How To Build One

Growth Team

Every startup out there is crying out for growth hackers, but the question is: will they know what to do with them once they’re hired? Do companies know how to build a powerful, execution-driven growth team? The momentum for growth teams is big. Facebook, Uber, Twitter, Spotify, Google and all the big guys have incorporated growth teams into their organizations, often from the very start. The rest are in a hurry to follow. Success & cross-disciplinary growth teams – is there a correlation? We’ll let you connect the dots… Let’s start by clarifying what a growth team is. As Brian Balfour puts it, “a growth team is a small, versatile, focused, data driven and aggressive group of unique individuals, who
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65 Pick Up Lines For Growth Hackers

PickUp Lines

On a particularly scorching day in Amsterdam, the team at Growth Tribe got a touch too creative. Our growth hacker, Job Rietbergen, to be exact. And thus, the fun began…   After coming up with a handful of pick up lines by ourselves, David suggested we release the idea into the world to see what the hive mind thinks about it. We asked “What pick up lines for growth hackers can you come up with?” on LinkedIn, Facebook, Inbound, Medium, Quora and Twitter. We were not disappointed..   So now. We give you.   65 PICK UP LINES FOR GROWTH HACKERS! (we’re sorry in advance)   Do you wanna see my heat map? Let me put you in my cluster..
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What Is Growth Hacking? Back To Basics.

What Is Growth Hacking

  What is Growth Hacking?   A term that’s been sweeping the nation. And if you’re in the marketing industry, this is not something you can ignore… Especially when there’s direct proof of its popularity:     The term was coined by Sean Ellis back in 2010 and many field experts have already shared their stances on this topic. But there’s a wave of future growth hackers, growth marketers, technical marketers (whatever-you-want-to-call-it) to be – asking “What is Growth Hacking?”.   This is your introduction to Growth Hacking.   We have entered a new era. An era, where walls between data analysis, coding and marketing have dissolved. An era, where large marketing campaigns have been replaced by a mindset of
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How To Imprint Growth Into Your Company’s DNA

Growth Hacking

Growth Hacking, Growth Marketing, etc. All buzzwords. But. Whether you’re a VP, a manager, or a startup founder, your true north is always growth. Preferably 10 x Growth. Or at least, you should aim for that magnitude, otherwise, we hate to break it to you – you’re gonna flop very fast, very soon.   Talk about the unicorn you’re gonna become. Not the donkey you are today.   Robert Gaal, Managing Director at TQ     Your team plays a huge (if not defining) role in achieving the growth you so desire. In fact, if you’ve been hiring wisely, your team desires growth just as much as you do. We can’t stress enough how FRIKKIN’ important it is to have
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BRASS Method: Your Guide To Prioritising Which Customer Acquisition Channel To Test

Customer Acquisition

There are hundreds of customer acquisition channels out there. If not thousands. What I’ve learned after helping small, medium and large companies at Growth Tribe is that to find your silver bullet, you need to start testing early.. and you need to test fast. Having said that, where do you start? A team’s scarcest resource is usually time… so knowing which channel to focus on first is of the essence. In this article I’ll share a method (as well as all the templates and a step by step guide) I developed over the course of the last few years called the BRASS Method. It’s a simple step-by-step guide to brainstorming and then identifying which channels you should start testing right away. It’s been tested
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Are you the Execution-Driven, Meticulous Operations Chief that Growth Tribe’s looking for?

If planning, schedules, structure, organization and hustle don’t turn you on, don’t bother reading the rest and close this page. <pause> <pause> You’re reading on, awesome! If you’re also looking to join a kick-ass team of masterminds with an unmistaken mission to build Europe’s smartest Growth Hacking Academy… Growth Tribe could be THE place for you! As Operations Manager of Growth Tribe you’ll be responsible for managing resources, planning and overseeing our entire delivery process. Also, curriculum creation, execution processes, ensuring and facilitating effective team communication and collaboration will be on your pledge.   Growth Tribe Is… ..Europe’s first Growth Hacking Academy! We’re backed by the Universities of Amsterdam (UvA, VU, HvA), Amsterdam Center for Entrepreneurship (ACE), Facebook, Peak Capital
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A Big Thank You To Growth Tribe’s Expert Power-Session Speakers

  BOOM! Our 1st Growth Tribe Academy came to an end within a blink of an eye. The experience was amazing both to us and our participants. Energy was sky-high, motivation never fainted and group dynamics were uplifting! Not to mention all the wins we gained for the participating startups… Evening sessions were part of our curriculum. We brought in experts from all fields…18 individuals & duos came over to make their kick-ass knowledge & skills available to our participants…So here’s a big shout out… See what we were up to in the evenings, what we learned and who the masterminds were teaching us.   Bob Jansen – Experiment Design  Designing experiments is a cornerstone of any effective growth hacking process.
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