Growth Hacking is Not Magic, it’s a step-by-step Process.

«Fall in love with the process, and the results will come. »  —  Eric Thomas The hard truth: Growth Hacking is not something magical. So, if you imagine that just tweaking the color of your current piggy pink call-to-action for a fantastic barbie pink call-to-action will bring your company a crazy 30% uplift in conversion rate, you better think again. Do you follow a strict process to research, prioritize, design, test and then analyze this experiment accurately? No? Then your experiments are not very likely to bring you more paying customers. Be reassured. Whether it is Airbnb, Uber, Booking...

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