Author: Esther Dalkmann

The Power of Predictive Analytics in Marketing

Predictive analytics in marketing is an exciting sphere of opportunity for the industry. If you’re not using it, you should be! In this post, we will help you better understand the potential of the technology and take a look at the power of predictive analytics in marketing and why marketers should be taking note! So, what is predictive analytics? “Predictive analytics is a form of data mining that uses machine learning and statistical modeling to predict the future. Based on historical data.” – David Arnoux Applications of predictive analytics in action today are all around us. For example, banks...

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Growth Tribe 4: Meet The Start-ups

So we’ve recently kicked off our 4th Growth Tribe Academy, introducing 18 high-potentials to the world of Growth Hacking! This year six local start-ups have come on board to welcome our candidates in teams of 3, to grow their companies. Travel, fitness, even home brewing, we’ve got startups from so many exciting different industries. What these startups have in common though is their insatiable lust for new practices and willingness to try something different. Let’s take a look at the future industry leaders our Academy candidates will be working with:   CAMARILLA – The world’s smallest social network! Say...

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What’s a Growth Team and How To Build One

Every startup out there is crying out for growth hackers, but the question is: will they know what to do with them once they’re hired? Do companies know how to build a powerful, execution-driven growth team? The momentum for growth teams is big. Facebook, Uber, Twitter, Spotify, Google and all the big guys have incorporated growth teams into their organizations, often from the very start. The rest are in a hurry to follow. Success & cross-disciplinary growth teams – is there a correlation? We’ll let you connect the dots… Let’s start by clarifying what a growth team is. As...

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What Is Growth Hacking? Back To Basics.

  What is Growth Hacking?   A term that’s been sweeping the nation. And if you’re in the marketing industry, this is not something you can ignore… Especially when there’s direct proof of its popularity:     The term was coined by Sean Ellis back in 2010 and many field experts have already shared their stances on this topic. But there’s a wave of future growth hackers, growth marketers, technical marketers (whatever-you-want-to-call-it) to be – asking “What is Growth Hacking?”.   This is your introduction to Growth Hacking.   We have entered a new era. An era, where walls...

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How To Imprint Growth Into Your Company’s DNA

Growth Hacking, Growth Marketing, etc. All buzzwords. But. Whether you’re a VP, a manager, or a startup founder, your true north is always growth. Preferably 10 x Growth. Or at least, you should aim for that magnitude, otherwise, we hate to break it to you – you’re gonna flop very fast, very soon.   Talk about the unicorn you’re gonna become. Not the donkey you are today.   Robert Gaal, Managing Director at TQ     Your team plays a huge (if not defining) role in achieving the growth you so desire. In fact, if you’ve been hiring wisely,...

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