The Growth Insights series is our new jam-packed, fast-paced video format in which we’ll introduce you to the Growth Tools, Tactics, Articles, and Growth Hacking Secrets for 2017. This is your chance to dive into the brains of our growth team. We’ll publish a new Growth Insights video every 2 to 3 weeks so be sure to subscribe if you don’t want to miss out on the most relevant developments in regards to all things growth In this first video, David runs us through some articles, tools, books and events that have dazzled our team. Growth Hacking Secrets for 2017 – Our favorite Growth Tools: Sentient.ai – “It’s not AB – it’s AI” This tool is an Artificial Intelligence backed AB testing software. How you can use it: Basically you come up with ideas, you code it into the front end, and then it does the rest for you! Want a more technical definition? It allows massive multivariate testing using a Bayesian approach and it determines which variations have the ‘best genetic material’. Demo time: Ton Wesseling from Online DIalogue showed us how he uses this tool here. Peep Laya from ConversionXL also tried it out live. ...Read More
If you missed previous editions here they are: Top graphs of 2016 | Top graphs of Jan 2017 At Growth Tribe we’re obsessed with data. Here’s a roundup of the top graphs and images that got my attention in Feb 2017. 1. This is how many days a year you have to run experiments (Source: https://www.linkedin.com/pulse/why-90-your-experiments-shouldnt-last-longer-than-2-weeks-growth ) 2. It’s official.. our attention spans are affecting everything Yeah this isn’t a graph, but this says a lot about us. Your clients, customers, visitors have very short attention spans. (Source: http://www.usatoday.com/story/sports/nba/2017/01/13/nba-shortening-games-millennial-attention-spans/96535434/ ) 3. Big kids don’t go outside anymore Admit it… neither do...Read More
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