Dara

Growth, content and events! Passionate about uncovering new growth tactics and sharing knowledge to the world.

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How to Build and Evolve a Holistic Growth Strategy

  Are you starting a new role as head of growth? Congratulations! Or are you a company, looking to dedicate someone to implement and oversee a growth strategy? Great! It’s a good idea to understand what you’re getting into, this way expectations are reasonable and the outcome more favourable.   The general idea seems to be that growth hackers/marketers make magic happen. That after investing a small amount of time and with limited resources, they find a trick that changes everything and leads the company to the holy grail: exponential growth. Sounds amazing right? Sometimes it is the case.. but what usually happens is that small wins, together, amount to great results. In order to identify these small wins, you need a growth strategy. And the
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Marketing Automation Tools, Content Marketing Tools & AI Content Creation – Growth Insights #4

Aaaand we’re back! Welcome to Growth Insights episode #4 – the series for which we have our team test the latest tools, tricks and tips and share the results with you. Want to stay ahead of the growth game? Then keep reading! In this episode we’ll talk about influencer marketing, lead scoring, content creation with AI, video content, marketing automation tools, attribution, the data economy, spying on competitor email campaigns, and we’ll touch on how growth hacking has infiltrated the world of politics – we’re looking at you, Macron 😉 Stay tuned for a wealth of growth tools, black hat tactics and treasured resources, all here in the latest instalment of Growth Insights!   Let’s kick of with some pure
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Youtube SEO: 4 Tools For Higher Youtube Ranking in 2017

Did you know that 5 billion videos are watched every single day on Youtube? And that Youtube is the second largest search engine in the world ? Youtube is a huge untapped traffic source for most marketers and it’s a lot less competitive than traditional SEO. Also, Google loves videos and will display them in search including rich snippets that can drive more clicks and raise awareness for your brand. Fortunately, there are tools to help you get a chunk of this traffic and leverage the power of Youtube. So let’s take a look at some tools that will help you rank #1 in Youtube!   1. Find the best keywords to rank on Youtube with Keyword Tool   Keyword
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Growth Marketing Tools, Techniques & Secrets for 2017 – Growth Insights #3

Hello growth obsessed people and welcome back to GROWTH INSIGHTS! You’re in for a treat as the third instalment of this jam-packed series is categorically BRIMMING over with the latest tools, articles, books, tactics and tips – so sit back, relax, and brace yourself for maximum growth impact! This episode is all about paid social, teaching yourself machine learning and of course, a little bit of VR to wrap things up. As promised, a new Growth Insights video will be published every two to three weeks, so make sure to subscribe to our YouTube channel to keep up to date!     We’ll kick of this episode with some Paid Social.. This week’s tool is called AdJelly and it’s a collection of all online
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Growth Marketing Tools, Techniques & Secrets for 2017 – Growth Insights #2

Welcome back to our GROWTH INSIGHTS series! In this video and blog series we’ll take a look at the latest tools, techniques, trends, articles and more that have gotten our team and community all hot under the collar these past few weeks..   This episode is all about untapped channels, psychographic personas, growth hacking tools and of course a little bit of AI. As promised, a new Growth Insights video will be published every two to three weeks, so make sure to subscribe to our YouTube channel to keep up to date!   …….. Let’s kick off with some traffic generation channels! We know that channels decay over time, they become more expensive and saturated as consumers develop a stronger
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Growth Hacking Secrets for 2017 – Growth Insights Video #1

The Growth Insights series is our new jam-packed, fast-paced video format in which we’ll introduce you to the Growth Tools, Tactics, Articles, and Growth Hacking Secrets for 2017. This is your chance to dive into the brains of our growth team.   We’ll publish a new Growth Insights video every 2 to 3 weeks so be sure to subscribe if you don’t want to miss out on the most relevant developments in regards to all things growth     In this first video, David runs us through some articles, tools, books and events that have dazzled our team.   Growth Hacking Secrets for 2017 – Our favorite Growth Tools:   Sentient.ai – “It’s not AB – it’s AI” This tool is
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Top 15 Graphs (and Images) to understand Feb 2017

If you missed previous editions here they are: Top graphs of 2016 | Top graphs of Jan 2017 At Growth Tribe we’re obsessed with data. Here’s a roundup of the top graphs and images that got my attention in Feb 2017. 1. This is how many days a year you have to run experiments (Source: https://www.linkedin.com/pulse/why-90-your-experiments-shouldnt-last-longer-than-2-weeks-growth ) 2. It’s official.. our attention spans are affecting everything Yeah this isn’t a graph, but this says a lot about us. Your clients, customers, visitors have very short attention spans. (Source: http://www.usatoday.com/story/sports/nba/2017/01/13/nba-shortening-games-millennial-attention-spans/96535434/ ) 3. Big kids don’t go outside anymore Admit it… neither do you 😉 This is what big kids do during their summer break. (Source: https://www.reddit.com/r/dataisbeautiful/comments/5ryrqd/time_spent_on_electronic_versus_outdoor/?st=IYW2V35U&sh=d2ca83bf ) 4. This guy tracked all his
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