My First Growth Hack!

my first growth hack

My 1st growth hack 🙂 At Growth Tribe new starters are asked about their first growth hack. So after being here 3 months, I decided it was now time to write about mine. What are your favourite growth hacking methods? My personal favourite form of growth hacking involves combining different tools. I am currently experimenting with YouTube and a Google Chrome Extension to boost subscriptions. You can hear about this extension in this video here The first time I tried combining two different tools, I had a problem with a long sales funnel. It would take me 3-6 months from first contact with a lead to converting them as a client of my digital agency. I would pitch in presentations,
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Set The Pirate Funnel On Fire With Creative Marketing

  Have you ever created a funnel for your website? If so, was it the Pirate Funnel that you used? And afterwards, were you unsure if you were creative enough with your campaign?   Hard questions to answer, but these are the questions vital to ask if you want to succeed in marketing. Especially creative marketing.   Creativity is like adding spices to a curry – too much and it doesn’t work. But get the amount just right and the result can be delightful! In this thought-piece, I’ll show you how you can infuse your existing Pirate Funnel with essences of creativity. All of which will lead to more innovative and original marketing campaigns – so stay tuned for inspiration!
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How to Build and Evolve a Holistic Growth Strategy

  Are you starting a new role as head of growth? Congratulations! Or are you a company, looking to dedicate someone to implement and oversee a growth strategy? Great! It’s a good idea to understand what you’re getting into, this way expectations are reasonable and the outcome more favourable.   The general idea seems to be that growth hackers/marketers make magic happen. That after investing a small amount of time and with limited resources, they find a trick that changes everything and leads the company to the holy grail: exponential growth. Sounds amazing right? Sometimes it is the case.. but what usually happens is that small wins, together, amount to great results. In order to identify these small wins, you need a growth strategy. And the
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Marketing Automation Tools, Content Marketing Tools & AI Content Creation – Growth Insights #4

Aaaand we’re back! Welcome to Growth Insights episode #4 – the series for which we have our team test the latest tools, tricks and tips and share the results with you. Want to stay ahead of the growth game? Then keep reading! In this episode we’ll talk about influencer marketing, lead scoring, content creation with AI, video content, marketing automation tools, attribution, the data economy, spying on competitor email campaigns, and we’ll touch on how growth hacking has infiltrated the world of politics – we’re looking at you, Macron 😉 Stay tuned for a wealth of growth tools, black hat tactics and treasured resources, all here in the latest instalment of Growth Insights!   Let’s kick of with some pure
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Youtube SEO: 4 Tools For Higher Youtube Ranking in 2017

Did you know that 5 billion videos are watched every single day on Youtube? And that Youtube is the second largest search engine in the world ? Youtube is a huge untapped traffic source for most marketers and it’s a lot less competitive than traditional SEO. Also, Google loves videos and will display them in search including rich snippets that can drive more clicks and raise awareness for your brand. Fortunately, there are tools to help you get a chunk of this traffic and leverage the power of Youtube. So let’s take a look at some tools that will help you rank #1 in Youtube!   1. Find the best keywords to rank on Youtube with Keyword Tool   Keyword
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Growth Marketing Tools, Techniques & Secrets for 2017 – Growth Insights #3

Hello growth obsessed people and welcome back to GROWTH INSIGHTS! You’re in for a treat as the third instalment of this jam-packed series is categorically BRIMMING over with the latest tools, articles, books, tactics and tips – so sit back, relax, and brace yourself for maximum growth impact! This episode is all about paid social, teaching yourself machine learning and of course, a little bit of VR to wrap things up. As promised, a new Growth Insights video will be published every two to three weeks, so make sure to subscribe to our YouTube channel to keep up to date!     We’ll kick of this episode with some Paid Social.. This week’s tool is called AdJelly and it’s a collection of all online
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Growth Marketing Tools, Techniques & Secrets for 2017 – Growth Insights #2

Welcome back to our GROWTH INSIGHTS series! In this video and blog series we’ll take a look at the latest tools, techniques, trends, articles and more that have gotten our team and community all hot under the collar these past few weeks..   This episode is all about untapped channels, psychographic personas, growth hacking tools and of course a little bit of AI. As promised, a new Growth Insights video will be published every two to three weeks, so make sure to subscribe to our YouTube channel to keep up to date!   …….. Let’s kick off with some traffic generation channels! We know that channels decay over time, they become more expensive and saturated as consumers develop a stronger
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‘Lean’ On Yourself: Experiment Your Way To An Awesome Life

A scientific and practical approach to getting the most out of your life   Of course, we all want to live an awesome life. But most of us are so comfortable in our everyday routine that we often don’t fulfil our potential. The reason why we don’t push ourselves to be better than average could be because of lack of perseverance, avoiding failure or a lost sense of urgency. Our time is valuable. Life is too short to be mediocre. And everyone knows that stagnation means decline. In order live a better life you must become the best version of yourself. But how? Here is a funny thought: what if you would live life like a startup? It may sound
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How To Build a Back-End in 1 hour, spending 0$, without coding skills.

I recently applied to the 4th edition of the Growth Tribe Academy, a 3-month full-time course where you can learn Growth Hacking in Amsterdam. During the selection process, I was given a Challenge in order to test my execution power. I chose to challenge myself on preventing cyberbullying (all the topics were about good causes, btw you can apply this on your own project as well if what you need is to match users’ profile and put them in contact). I did some research and talked with some people who manage Facebook groups against cyber bullying and I realised that it’s not only about photo leaks of V.I.P.s. In fact, cyberbullying it’s way bigger than that. This is a real
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The 3 Most Powerful Ways to use Videos for Retargeting

Video has taken online marketing by storm – more and more marketers are becoming aware of this powerful content format and are quickly hopping on board the video trend. But you’ll have to do more than just producing videos to realise its full potential.     Why should you be using videos you ask? According to Adobe, shoppers that view videos are 1.81 times more likely to purchase than non-video viewers. Using Videos for your retargeting campaigns can therefore be very effective and offer you to target a bigger audience and get the most out of your video content. Not only Facebook offers awesome Video Retargeting techniques, awesome results can also be achieved with Wistia and YouTube, which we introduce
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Growth Hacking Secrets for 2017 – Growth Insights Video #1

The Growth Insights series is our new jam-packed, fast-paced video format in which we’ll introduce you to the Growth Tools, Tactics, Articles, and Growth Hacking Secrets for 2017. This is your chance to dive into the brains of our growth team.   We’ll publish a new Growth Insights video every 2 to 3 weeks so be sure to subscribe if you don’t want to miss out on the most relevant developments in regards to all things growth     In this first video, David runs us through some articles, tools, books and events that have dazzled our team.   Growth Hacking Secrets for 2017 – Our favorite Growth Tools:   Sentient.ai – “It’s not AB – it’s AI” This tool is
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Top 15 Graphs (and Images) to understand Feb 2017

If you missed previous editions here they are: Top graphs of 2016 | Top graphs of Jan 2017 At Growth Tribe we’re obsessed with data. Here’s a roundup of the top graphs and images that got my attention in Feb 2017. 1. This is how many days a year you have to run experiments (Source: https://www.linkedin.com/pulse/why-90-your-experiments-shouldnt-last-longer-than-2-weeks-growth ) 2. It’s official.. our attention spans are affecting everything Yeah this isn’t a graph, but this says a lot about us. Your clients, customers, visitors have very short attention spans. (Source: http://www.usatoday.com/story/sports/nba/2017/01/13/nba-shortening-games-millennial-attention-spans/96535434/ ) 3. Big kids don’t go outside anymore Admit it… neither do you 😉 This is what big kids do during their summer break. (Source: https://www.reddit.com/r/dataisbeautiful/comments/5ryrqd/time_spent_on_electronic_versus_outdoor/?st=IYW2V35U&sh=d2ca83bf ) 4. This guy tracked all his
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Why 90% of your experiments shouldn’t last longer than 2 weeks

  (If you’re too lazy to read.. tl;dr Experiments should be time-boxed to 2-weeks and to 1-month for larger or more rigid organisations.)   Time-boxed experiments We run our company with an experiment-driven approach. I also like to call it an “evidence-based approach”. We treat almost everything as an experiment: New business models Hiring Customer acquisition Referral programmes New pricing models Conversion rate optimization Revenue models* New products* *Note: It might seem impossible to test something like a new revenue model or new products in 2 weeks. We often rely on early signals (also know as early indicators) to validate the riskiest aspects of new ideas. Of course this sometimes leads to false positives or false negatives, so experiments that rely
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Growth Tribe 4: Meet The Start-ups

GrowthTribeAcademy

So we’ve recently kicked off our 4th Growth Tribe Academy, introducing 18 high-potentials to the world of Growth Hacking! This year six local start-ups have come on board to welcome our candidates in teams of 3, to grow their companies. Travel, fitness, even home brewing, we’ve got startups from so many exciting different industries. What these startups have in common though is their insatiable lust for new practices and willingness to try something different. Let’s take a look at the future industry leaders our Academy candidates will be working with:   CAMARILLA – The world’s smallest social network! Say bye to like, comment & follower hunting! Camarilla, just recently launched, has introduced the world’s smallest social network. 15 people, that’s
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Tribe Expert Interview Series #2 | Harmen Visscher

Ever wondered how Catawiki grew so fast?! 45000% in 4 years…! Last week Thursday we hosted the 1st Growth Hackers Amsterdam Meetup at our brand new space, the Growth Tribe Campus. As if that weren’t special enough, we were also beyond ecstatic to welcome Catawiki’s CMO, Harmen Visscher. He managed to squeeze us into his packed calendar for the talk and even had time for a beer while talking with our applicants about tools and hacks. In a jam-packed room, Harmen spoke about Catawiki’s early beginnings as a special object auction house, their growth strategy and the ability to enter new markets within a few days. Before the meetup kicked off, we dwelled on the usual stuff we’re obsessed about:
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Tribe Expert Interview Series #1 | Bob Jansen

September 5th marked the official kick-off of the 3rd Growth Tribe Academy! We are beyond excited for the new batch of young professionals, new exciting startups and the absolutely amazing guest lectures that we’re about to witness. Growth Tribe is proud of bringing in truly inspiring people in the past: masters of their craft, natural educators and simply awesome people to learn from. This time is definitely not an exception… On the very first day, we had the pleasure to listen to Bob Jansen, founder of FirmHouse and Skill Nation. Bob gave an amazing talk on the Lean Startup and Experiment Design. He also shared the story of how he and his team scored big (400,000+ leads kind of big) during the
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Growth Tribe Academy #3: 8 Startups Take The Stage

Growth Tribe Academy

Wondering who the 8 startups are that start our 3-Month Growth Hacking Academy? No, Yes? Buckle up, then! Cause this 3rd Growth Hacking Academy is ready to kick off with a bang. We have more applicants, more startups and a brand new office. You’ve already read about our eager participants in our last blog and if you didn’t (not judging) you can still catch up here. We’ve got eight startups who are hustling to become the biggest player in their field and you may know one or two so get ready for the breakdown. BUT first… Let’s talk about little (read: BIG) changes… Each startup will have an in-house employee that will be joining the Growth Tribe Academy. As we
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